Client portal
Bonita Imports
Sales · 13 weeks
$93,122
TACoS · last week
8.1%
Ad spend as a share of all sales
Organic share · last week
63%
Sales not driven by ads
Account health
276 Great
0% order defect rate 7 listing flags open
Needs you · 2
- Approve the white sombrero restock (7 units left, 14 days of supply)
- Send the food-safety documents for the product complaint (we'll list exactly which)
Weekly sales
Ordered product sales by week
Weekly salesAd-attributed salesWeekly goal
Traffic and conversion
Weekly sessions · Oct 10 traffic not yet published by Amazon- Units per session, last week
- 2.65%
- Amazon Business (B2B) sales
- Buy Box
- 98% avg · last 30 days
Sales by month, 2026
Weeks grouped by the Monday they start · October is 1 full week so farHow shoppers find you on Amazon
Brand Analytics, all your products combined · week of Sep 6 vs week of Sep 27 (latest Amazon has published)This tab is organic search only. September's growth came mostly from ads and repeat buyers, not from shoppers finding you in search, and that is the gap we are closing: the listing refresh and the molcajete campaign both target it.
| Search term | Searches / wk | Your impression share | Your clicks (4 wk) | Your purchases (4 wk) | Read |
|---|---|---|---|---|---|
| molcajete | 5,800 | 4.4% from 6.7% | 433 | 15 | Your strongest term. Share slipped mid-month; ads and the listing both get attention this week. |
| molcajete mexicano | 3,150 | 6.8% | 89 | 2 | Spanish-language searches convert; worth its own ad group. |
| mortar and pestle set | 23,700 | 0.15% | 27 | 0 | Biggest market, almost no presence. The listing overhaul targets this. |
| tortilla warmer | 16,900 | 0.4% | 45 | 0 | Impressions without clicks: main image and price are the fix. |
| sombrero | 5,000 | 0.1% | 5 | 0 | Sombrero is your top seller yet nearly invisible in search; it sells through other routes today. |
Advertising
Sponsored Products- Ad spend
- Ad-attributed sales
- Orders from ads (last 30 days)
- 262
- ACoS
- Return on ad spend
Ads started the week of Jul 27; before that the store was 100% organic.
Profit snapshot
Last 30 days · Sep 12 – Oct 11 · estimate from Amazon fees and your COGS- Sales
- $34,061
- Refunds (11.9% of sales)
- −$4,053
- Amazon fees (referral + FBA)
- −$11,822
- Paid out by Amazon (est.)
- $20,182
- Ad spend
- −$3,873
- Cost of goods
- −$7,934
- Other Amazon charges (promotions, storage, adjustments)
- −$884
- Estimated net profit
- $7,491
- Margin on sales
- 21%
Refunds at 11.9% are the biggest lever here: every point of refund rate is about $340 a month. Software and your time are not included.
Inventory
FBA planning snapshot, Oct 11 · every SKU with stock or an alert| SKU | Product | Units | Sold, 30 d | Days of supply | Status | Cover |
|---|
Your best sellers (the 8-inch mortar & pestle and most sombrero colors) do not appear in Amazon's FBA report, so they ship from your own stock. Send us a count and we'll show warehouse inventory here too.
Account health
Amazon Seller Central, Oct 11Account Health Rating 276 · Great
Order defect rate 0%. Late shipment, cancellation and valid tracking all within target.
6 listing policy violations open
Each one needs an appeal or a listing edit. We are working these this week, oldest first, and will post the outcome here.
1 product safety complaint · 1 food & product safety issue
Both need a written response with documentation. We will send you the exact documents to pull.
Sales & traffic by product
Last 30 days · Sep 12 – Oct 11 · click a column to sort| Product | ASIN | Sales | Units | Sessions | Units / session | Buy Box | Read |
|---|
Your first 90 days
Started Oct 1, 2026 · this card retires after month 3Days 1–30In progress
Quick wins and foundation- Ads cleaned up: wasted spend cut, budget to what converts
- Broken listings and Account Health flags fixed
- Backend keywords on every ASIN
- Top 2 listings fully overhauled + main-image test
Day 11 of 30
Days 31–60
The whole catalog- Titles and bullets on every listing
- Descriptions and backend refreshed with month-1 search data
- Ads expanded to the terms that proved out
Days 61–90
Creative and scale- Image briefs for the top listings
- A+ content plan (uses your creative credit)
- Review of results vs. goals; plan for the next quarter
2026 so far
Weekly sales, Dec 29 – Oct 11 · hover for the week- Year to date
- Best week
- Avg per week
Where sales come from
Last 30 days · Sep 12 – Oct 11Changes we made this week Example entries
Every edit, bid change and appeal, logged as it happensAppeal filed · listing policy violation on the volcanic stone tortilla warmerAmazon typically answers in 2–5 business days. We'll post the outcome here.
Bids lowered 15% on "mortar and pestle set" exact-match keywordsSpend was going to a term we don't convert on yet. Budget moved to molcajete terms.
Title and bullets rewritten on the handmade mortar & pestle (B08CXPBRP3)Leads with "molcajete" and the size; within Amazon's 75-character title limit.
Restock plan drafted for the white marble tortilla warmerWaiting on your approval, see "Needs you" above.
This week's note from Iceberg Edge
Oct 11, 2026Weekly sales went from $6.3k to $10.1k over five weeks while ad spend stayed put. That is the right shape: TACoS fell from 13% to 8% and organic now carries 63% of revenue. Three things we are on:
- Listing flags. Seven open items in Account Health. These come first because they can pull listings down.
- Molcajete search share. Slipped from 6.7% to 4.4%. We are tightening the campaign and refreshing the main image and title for "mortar and pestle set".
- Restock the white marble tortilla warmer. 7 units left, 14 days of supply, and the Flosita warmer is already out of stock. Shipment plan goes to you Tuesday.
Files
Your documents and ours, in one placeDocuments we're waiting on from you
Upload
Your uploads
Nothing uploaded yet.
From Iceberg Edge
PDF
Marketplace Services AgreementSigned · Oct 2026
PDF
September 2026 reportMonthly · 1 page
DOC
Listing overhaul: mortar & pestleTitle, bullets, backend keywords
IMG
Image brief: molcajete7 slots, with direction
XLS
Restock plan, white sombreroAwaiting your approval
Example files. Real ones are attached when the portal goes live.
Requests
We confirm within one business day · urgent issues (listing down, suspension) within 2 hoursWaiting for your approval
Ask for a change
Open requests
No open requests. Anything you send shows up here with its status.
Add a service
Billing
October 2026 · invoiced on the 1st through StripeYour plan
- Growth
- $2,500 / mo
- Up to 20 ASINs · full ad management · weekly note · monthly report
- Term
- 3 months from Oct 1, then month to month
- Next invoice
- Nov 1, 2026
- Pay yearly and get one month free
Ad spend this month
Spent so far$1,346
$0$10,000 included
- On pace to finish the month at
- ≈ $3,800
- Projected overage fee (8% above $10K)
- $0
Included creative work
Used$0 of $500
Resets Nov 1$500 left
Image brief, molcajete · $0Included in the listing work, not charged to credit.
Nothing else used yetA+ content for the mortar & pestle set would use $500 of credit + $100 billed.
Invoices
Oct 1, 2026 · Growth, October$2,500.00 · card ending 4242 · no overage: September ad spend $3,742 of $10,000
PaidSep 15, 2026 · Listing overhaul$997.00
PaidExample invoices until Stripe is connected.
These open Stripe's secure billing page once the portal is live. Nothing is charged from this page. Ad spend and credit use update automatically from Amazon's reports and our work log.